Be yourself. I mean 100%, you guys.

This has been on my mind today as I am planning my brand photoshoot for the 2018 Ashley Shelly Planner launch (ahhh!). I am looking through Pinterest for image ideas and color schemes that work well with the cover designs. When I find an image I can pull inspiration from, I’m noting little things or an overall feel that I appreciate, but in the end, it’s going to be my products and me in those photos. So, I am writing down how I want to feel in the photo, how I want my customers to feel using The Ashley Shelly Planner, and what I want to provide by selling this product. It’s a reflection of my own style and of the women who use it every day.

My thoughts keep going back to being myself, truly listening to my heart. We all have dreams and aspirations for better in our lives, but don’t look at what someone else has or is doing and feel like you have to be that. Be your own best version of that.

I often find inspiration on Pinterest for our future home we are going to build and design ourselves. I look at flooring and countertops and all of the details. I might see a thousand photos of granite countertops, but I don’t prefer them. I want something else. It’s totally okay to go against the trendy norms and pick out your own style. What makes YOU happy? That’s what I want for myself and for you.

Much love!